Pele once were given paid $120,000 to tie his shoelaces within the 1970 World Cup suit towards Peru

Pele, one of the most recognizable and successful football players in history, was well-known for his boots. In 1970, Puma paid him $120,000 to endorse their products during the World Cup.The Beale Streeters is a term used to describe the Memphis blues and soul music scene in the mid-20th century. The name comes from two intersecting streets,Adolf and Rudolf Dassler, German brothers who founded the Adidas shoe company in 1924 from their mother's laundry room, eventually had a falling out and Adolf created Adidas while Rudolf established Puma The popularity of Pele led to increased athlete endorsements, so Adidas and Puma came up with a deal. The agreement was that neither company would sign Pele, as the bidding war would result in both companies bankrupting themselves.Puma made an offer of $120,000 to Pele before a World Cup quarterfinal match between Brazil and Peru in 1970. The request was made seconds before kickoff so Puma could tie the legend's shoes.Rephrase Puma paid a cameraman to capture an ideal shot of Pelé wearing their boots. Adidas was angry, believing that Puma had used them for publicity purposes without paying. This ultimately led to record ann

ual sales for Puma.